SCALE AS YOU SUCCEED
It’s crucial that any design/development effort be able to scale with your business as it succeeds and that it works long term.
Sensationalism is a bad way to go. It creates interest for all the wrong reasons and makes it more difficult to get attention later down the road.
One Three Five
FOCUS LEADS TO ACTION
Clutter is your enemy.
If everything is important, then nothing is.
Choose 1, 3 or 5 things to focus on and let them shine.
Down the Rabbit Hole
DRAW THEM IN
Your brand is like an iceberg which only has around 15% of its mass above the surface. Attention is difﬁcult to get so make sure you keep it.
The solution is not to try increase exposure and visibility but to rather make the 15% compelling enough that people want to dive beneath the surface and ﬁnd out more.
The 7 i’s
MAKE IT COUNT
Control the experience of your brand through keeping the following in mind: