Branding is more than having a pretty logo and doing a bit of marketing. It is about creating a compelling story that is told every time your client engages with your business no matter who they interact with.
A website should be a lot more than a glorified business card. It is an opportunity to engage your audience through beautiful design, easy to use interface and enhanced functionality – leveraging the power of interactive experiences.
There are two different approaches to marketing: Outbound or Inbound. Inbound marketing is the key to long-term success as it centred around building relationships whereas outbound marketing focuses on pushing your message onto people and is often seen as an unwelcome interruption.
Every year it seems that more and more of our time is spent on the work around work and less on the actual work. A lot of that time is spent on digital communication. You can leverage your time by using tools and templates that help you to handle repetitive tasks a little faster, quickly adding up to hours to focus elsewhere.